How we look after your information
Last updated: 9 November 2026
This notice explains what personal information Start the Ripples Ltd collects, why we collect it, how long we keep it and what your rights are. It covers this website, our email list and any emails you send us. We collect as little as we can.
Who we are
Start the Ripples Ltd is the controller of your personal information. We are a company registered in England and Wales, company number 13220462. Registered office: 128 City Road, London, England, EC1V 2NX.
For anything about your information, email info@starttheripples.com.
What we collect and why
| Information | Why we use it | Lawful basis | How long we keep it |
|---|---|---|---|
| Your email address, your first name if you give it, and which emails you ticked | To send the free “Where Things Are” sheet, a note when the Executor's Workbook launches, or the monthly #OneRipple email, as you chose | Your consent | Until you unsubscribe or ask us to delete it |
| Whether you opened or clicked our emails | To see which emails are useful, and to stop emailing people who no longer read them | Our legitimate interest in sending emails people want | While you are subscribed |
| Your email address after you unsubscribe | To make sure we never email you again | Our legitimate interest in respecting your choice | Kept on a do-not-email list only |
| Your name, contact details and message when you email us, including trade and bulk-order enquiries | To reply and deal with your enquiry | Our legitimate interest in answering enquiries, or taking steps towards a contract you ask for | Up to 2 years after our last contact, or 6 years if it leads to an order, for tax and accounting |
| Technical information when you visit, such as IP address, browser and pages viewed | Kept automatically by our website host to keep the site running and secure | Our legitimate interest in a secure website | For a short period set by our host, normally no more than a few months |
We don't sell your information, use it for profiling or automated decisions, or share it with anyone for their own marketing.
Buying our books
Our books are sold through Amazon. When you buy, Amazon is responsible for your order and payment details under its own privacy notice. Amazon does not pass your personal details to us.
Who we share it with
We use a small number of trusted companies to run our business. They act only on our instructions and under contracts that protect your information:
- our email service provider, which stores the email list and sends our emails
- our website hosting company
- our email account provider, for messages you send us
- our accountant, if your enquiry leads to an order
We may also share information if the law requires it.
International transfers
Some of these providers may store information outside the UK. When they do, we make sure it is protected as UK law requires, for example by using countries the UK recognises as adequate or the UK International Data Transfer Agreement.
Cookies
This website does not set cookies, use analytics or track you. Our fonts are stored on our own website, so loading a page does not send your details to anyone else. If we ever add cookies that aren't strictly necessary, we will ask for your consent first and update this notice.
Your rights
You have the right to:
- ask for a copy of the information we hold about you
- ask us to correct information that is wrong
- ask us to delete your information
- ask us to limit how we use it, or object to us using it
- ask for your information in a format you can take elsewhere
- withdraw your consent at any time, by using the unsubscribe link in any email or emailing us
Email info@starttheripples.com to use any of these rights. It's free, and we will reply within one month.
Children
Our website and emails are for adults. We don't knowingly collect information from anyone under 18.
Complaints
If you're unhappy with how we've handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes to this notice
We will update this notice if anything changes, and change the date at the top. If a change affects how we use information we already hold, we will tell you by email first.